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ILLUSTRATIVE EXAMPLE / FICTIONAL DATA

See what a useful AI visibility audit looks like.

Explore how findings, measurements and recommendations are presented. This sample shows our format and evidence standard. The business and every number are fictional.

Illustrative sample — not client data Illustrative example. Not a real company, customer result, or current measurement.

1. Executive interpretation

Example Heating & Air (fictional) was named in 42 of 100 sampled AI responses. Website readiness is 63 of 100 (Competitive), held back mainly by inconsistent listing information. As supporting context, it is found at 14 of 23 measured Google Maps grid points, concentrated near the center of the service area. The two highest-priority items are low-effort fixes. Three measures are reported separately and are not combined.

2. AI Visibility

Illustrative sample — not client data

“Who is the best HVAC company near me for furnace repair?”

All sampled assistantsNamed in 42 of 100 · 95% interval 33–52%
ChatGPTNamed in 15 of 34 · 95% interval 29–61%
GeminiNamed in 13 of 33 · 95% interval 25–56%
PerplexityNamed in 14 of 33 · 95% interval 27–59%

Wilson 95% interval on sampled responses. Counts are fictional. Intervals describe sampling uncertainty, not what any future answer will say.

3. GEO Readiness

Illustrative sample — not client data

Readiness rubric · 63 / 100 · Competitive

Illustrative GEO Readiness rubric
FactorPoints
Crawl access
Key service pages are reachable and render without scripts.
22 / 25
Business identity
Name, phone and area stated, but hours differ between sources.
15 / 25
Content evidence
Service pages are thin on first-hand detail such as job photos.
17 / 30
Listing consistency
Service lists differ between website and business profile.
9 / 20

Readiness weights are heuristic priorities, not measured effects on search or AI rankings.

4. Local map check (supporting)

Illustrative sample — not client data

Map-grid footprint · Fictional Metro, Anystate

  • Found
  • Not found
  • Not measured

61 / 100 · found at 14 of 23 measured points

A sampled geographic footprint, not a promise of an exact Google Maps ranking everywhere.

Method: 5×5 sampled grid, one query family, one business-hours state. Two points could not be measured and are excluded from the denominator.

5. Competitor comparison

Illustrative competitor comparison
BusinessAI (sampled responses)Local map (found at)
Example Heating & Air (fictional)Named in 42 of 10014 of 23 points
Competitor A (fictional)Named in 51 of 10018 of 23 points
Competitor B (fictional)Named in 30 of 1009 of 23 points
Competitor C (fictional)Named in 22 of 10012 of 23 points

Competitor figures are fictional and use a different, equally fictional sample.

6. Priority actions

Illustrative prioritized findings
#PriorityFindingAction
01P0 Crawler accessThe /services page returns a blocked response to common crawlers.Allow public crawling of service pages after confirming the cause.
02P0 Business informationBusiness hours differ between website and profile.Confirm real hours and align every public source.
03P1 ContentFurnace repair has no page describing the work, area, or process.Publish a factual page based on real jobs.
04P1 Business informationThe service list on the website and business profile do not match.Align public service descriptions with the services actually provided.
05P2 ProfilesPhotos on the business profile are over two years old.Add current, genuine photos of recent work.

7. Evidence detail

Finding 04 / P1 · Business informationIllustrative sample — not client data
Reading guide
  1. 1 Observation
  2. 2 Evidence
  3. 3 Judgment
  4. 4 Action

Observation

The service list on the website and business profile do not match.

Evidence reviewed

Website service page · Business profile · Retrieved on a fictional sample date

Why it matters

Customers and retrieval systems see different descriptions of the business. This is a data-quality concern, not proof of a ranking penalty.

Recommended action

Align public service descriptions with the services the business actually provides.

Confidence

High confidence in the observed mismatch. Impact on rankings or AI mentions is not directly established.

Inspect the evidence

Source 01 · Website /services (fictional): “Furnace repair, AC repair, and new system installation.”

Source 02 · Business profile (fictional): “Installation.” Repair is not listed.

Reviewer note: Both sources were captured the same day. We could not tell which one reflects current services; the owner confirms.

8. Limits

Readiness weights are heuristic priorities, not measured effects on search or AI rankings.

  • Indices are Naxo AI measures, not Google or AI-assistant scores.
  • Sampling intervals do not predict individual future answers.
  • No result is a guaranteed outcome of making a recommended change.

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